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Kia backs Fox Family concerts

Published on .

Kia Motors America, Irvine, Calif., signed on as title sponsor of the Fox Family Channel's quarterly concert series. The South Korean car importer gets exposure in all the network's on-air spots and print ads promoting the series. Fox said the deal will help Kia reach young adults. The first "Kia Presents Front Row Center" broadcast is Nov. 24, featuring 16-year-old Mandy Moore, S Club 7, Samantha Mumba and Mikaila.

Copyright October 2000, Crain Communications Inc.

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