AdAge.com first reported Tuesday that Mr. Macedo was being forced out, a move which he denied.
Kia, in a prepared statement, said Mr. Macedo "decided the time was right to spend more time with his family and turn his interests elsewhere."
On Tuesday, Kia had announced it sold a record 19,159 vehicles in March, or 51% more than a year ago. But an executive close to the situation said Mr. Macedo's Korean bosses were disappointed because they wanted a 70% increase in sales, prompting rumors that Mr. Macedo was being forced out.
Mr. Macedo told AdAge.com that he had "missed" projected sales goals but called the news of his ouster a "rumor."
Mr. Macedo is one of the seven original U.S. executives with Kia Motors America since its formation. He joined Kia in 1993 from Wells Rich Greene BDDP/West, where he was president.
Mr. Macedo was honored in 1996 by Advertising Age's Marketing 100 for Kia's succesful U.S. roll-out from a regional to national player. The brand has enjoyed rising sales in recent years. -- Jean Halliday
Copyright April 2001, Crain Communications Inc.