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KIA MAKES ROUGHING IT SMOOTHER

Published on .

In a new TV campaign for its Sportage sport-utility, Kia Motors America once again humorously takes on high-price Toyota with its low-price alternative. A commercial shows Toyota RAV4 owners at a campsite roughing it, presumably because they have no money left, when owners of a Kia Sportage show up and start unloading tents, champagne and a hot tub. "For the price of a Toyota RAV4, fully loaded, you can get a Kia Sportage, ridiculously loaded," says the voice-over in the spot from Goldberg Moser O'Neill, San Francisco.
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