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KICKING THE TV HABIT

Published on .

Micrografx puts children in what looks like an Alcoholics Anonymous meeting to introduce Crayola software, starting today. One 30-second spot opens with a kid saying, "Hi, my name is Travis, and I'm an addict." Turns out they're addicted to video-games and TV. The remedy is two new $60 creativity software packages developed by Crayola crayon marketer Binney & Smith and Micrografx. Suissa/Miller, Santa Monica, Calif., created the $1 million to $2 million TV and print campaign.
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