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How Kickstarter Helps Fund Budding Art Projects

Video: CEO Perry Chen Talks to Ad Age/Creativity About How to Get Backing for Your Creative Ideas

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Just six months after its launch, Kickstarter has become a popular platform for artists and creative people to fund their projects by enlisting help from the crowd.

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From artistic endeavors such as books, albums, films and murals, with a healthy dose of altruistic ventures, Kickstarter users have already drummed up a range of projects and enlisted many creative enablers.

But Kickstarter co-founder and CEO Perry Chen, who will be speaking at Ad Age/Creativity's Idea Conference in New York on Nov. 12, is the first to admit it's not easy to get your project funded. If you make your goal in the allotted time, the project's a success and you get the dough; if you're not able to drum up enough success, no one pays. This all-or-nothing proposition has driven creators to reach beyond their own networks to find potential backers, in addition to offering bonus content related to their projects so backers can experience the journey down the creative process along with them.

Mr. Chen talked about his experience in a visit to Ad Age/Creativity the other day and in this video shares thoughts about the service, how it's doing so far, and what traits winning projects share. Moreover, Mr. Chen and Kickstarter have big plans for how brands can get involved that will be discussed at the can't-miss Idea Conference.

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