×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Two new kid-geared sites go live

Published on .

Webmonkey, a Web developer site, today spins off Webmonkey Kids to teach kids 6 to 12 how to design sites. Initial advertisers on Webmonkey Kids, part of Lycos Network, are GameDealer.com and KidFlix.com. New York-based start-up Alfy goes live today. The site, for kids age 3 to 10, hopes to make money through online advertising, merchandising and e-commerce. It plans to spend $2 million in offline and online ads, and is in the final stages of picking interactive and traditional agencies. Robyn Kerner, Alfy VP-marketing, formerly was associate VP-marketing at Jim Hensen Co.

Copyright June 1999, Crain Communications Inc.

In this article:
Most Popular