Webmonkey, a Web developer site, today spins off Webmonkey Kids
to teach kids 6 to 12 how to design sites. Initial advertisers on Webmonkey Kids, part of Lycos Network, are GameDealer.com and KidFlix.com. New York-based start-up Alfy
goes live today. The site, for kids age 3 to 10, hopes to make money through online advertising, merchandising and e-commerce. It plans to spend $2 million in offline and online ads, and is in the final stages of picking interactive and traditional agencies. Robyn Kerner, Alfy VP-marketing, formerly was associate VP-marketing at Jim Hensen Co.
Copyright June 1999, Crain Communications Inc.