Two new kid-geared sites go live

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Webmonkey, a Web developer site, today spins off Webmonkey Kids to teach kids 6 to 12 how to design sites. Initial advertisers on Webmonkey Kids, part of Lycos Network, are GameDealer.com and KidFlix.com. New York-based start-up Alfy goes live today. The site, for kids age 3 to 10, hopes to make money through online advertising, merchandising and e-commerce. It plans to spend $2 million in offline and online ads, and is in the final stages of picking interactive and traditional agencies. Robyn Kerner, Alfy VP-marketing, formerly was associate VP-marketing at Jim Hensen Co.

Copyright June 1999, Crain Communications Inc.

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