Saban Entertainment has inked Jack in the Box, Hardee's and Huffy Co. to promotional deals for its Emmy Award-winning kids' animated TV series, "Life With Louie." Each of the promotions centers on a bicycle safety motif. The fast-food companies will put a "Life With Louie"-themed safety message on packaging and offer toy premiums. Huffy has a sweepstakes promotion whose grand prize is a set of Huffy bikes for the family. Entry forms are available at Huffy retailers and at Jack in the Box and Hardee's, for whom this represents their first-ever joint promotion.
Copyright July 1997, Crain Communications Inc.