Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kid TV's 'Louie' sparks promos

Published on .

Saban Entertainment has inked Jack in the Box, Hardee's and Huffy Co. to promotional deals for its Emmy Award-winning kids' animated TV series, "Life With Louie." Each of the promotions centers on a bicycle safety motif. The fast-food companies will put a "Life With Louie"-themed safety message on packaging and offer toy premiums. Huffy has a sweepstakes promotion whose grand prize is a set of Huffy bikes for the family. Entry forms are available at Huffy retailers and at Jack in the Box and Hardee's, for whom this represents their first-ever joint promotion.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: