KIDDER TAKES HELM AT BORDEN

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COLUMBUS, Ohio-C. Robert Kidder, credited with overseeing Duracell International's transition to a thriving publicly held company, last week became chairman-CEO of Borden, another subsidiary of Kohlberg Kravis Roberts & Co.

Mr. Kidder, 50, left as non-executive chairman of Duracell, Bethel, Conn.

As Borden CEO, he succeeds Ervin R. Shames, 54, who's leaving. As chairman, Mr. Kidder succeeds Henry R. Kravis, founding partner of Kohlberg Kravis Roberts who held that title since KKR's successful tender offer for Borden in December. Mr. Kravis will remain a director.

"Bob is clearly one of the most talented executives in America today," Mr. Kravis said, "and we are delighted that he will be leading the effort to put Borden back on a path of profitable growth."

Other people moving:

George Tardiff to VP-general marketing, Ford Motor Co. of Canada, Oakville, Ontario, from regional manager-Western region, Ford's Lincoln-Mercury Division, Anaheim, Calif. He succeeds John Radford, now VP-sales.

Mindy Meads, 42, to senior VP-merchandising, Lands' End, Dodgeville, Wis., from VP-merchandising. She succeeds David Dyer, who left.

Diane J. Brisebois to president-CEO, Retail Council of Canada, Toronto, from exec VP, Canadian Office Products Association. She succeeds Alasdair McKichan, who retired.

Ronald Osborne, 48, to chief financial officer, BCE, the Montreal-based parent company of Bell Canada, from president-CEO, Maclean Hunter, Toronto. He succeeds Gerald McGoey, now Bell Canada's chief corporate officer.

MEDIA

Scardino helps

build MTV brand

NEW YORK-MTV Networks named Janet Scardino to the new post of VP-international marketing for MTV, from director of international programming.

In her new role, Ms. Scardino, 37, oversees strategic planning in building the MTV brand worldwide, working closely with MTV's international affiliates. She reports to John Shea, senior VP-ad trade marketing of MTV.

Also at MTV Networks, Karl Kuechenmeister officially was named senior VP of One World Entertainment, a broadcast syndication ad sales unit.

Mr. Kuechenmeister, who reportedly has been working at One World for several months, joined the company from Time Warner Interactive, where he was VP-advertising.

He succeeds Rick Levy, who now heads barter sales at Bohbot Communications.

Other people moving:

Martha Stewart to chairperson, Martha Stewart Living Enterprises, New York, Time Inc. Ventures' new publishing, TV, multimedia and merchandising group, while remaining editor in chief, Martha Stewart Living. Also: David Steward to exec VP, a new post responsible for the magazine and TV show, from general manager, Martha Stewart Living; Shelley Waln to publisher, Martha Stewart Living, from director-sales and marketing. She succeeds founding Publisher Eric Thorkilsen, now president-publisher, This Old House.

Anne Holton to national home publishing director, a new post at Hearst Magazines' Corporate Marketing & Sales, New York, from associate publisher-ad director, Country Living.

Darlene Daggett to senior VP-home, sports and entertainment merchandising, a new post at QVC, West Chester, Pa., from senior VP-fashion merchandising.

Lewis Goldman, 31, to VP-marketing, a new post at SW Networks, New York, from director-advertising and promotion,CNBC's "America's Talking."

Diane Cimine, 43, to exec VP-chief marketing officer, Outdoor Advertising Association of America, New York, from acting media director, Philip Morris USA. She succeeds Gordon Hughes, who left.

Amy Fread to marketing director, McCall's, New York, from director-promotion and creative services, CBS Television Network. She succeeds Nancy Weber, who left.

Susan Cappa to advertising director, Details, New York, from ad director, Vibe. She succeeds Gina Sanders, now publisher.

John Stoops to VP-books and information services, American Express Publishing Corp., New York, from president, Atlas Editions USA, Hartford, Conn. He succeeds Richard Huttner, now president, Senior Golf, Boston.

Philip Whitney to director-consumer marketing, Money, New York, from associate director. He succeeds Michele Jaworski, now general manager.

AGENCY

Tudor-Foley rises

in Doremus revamp

NEW YORK-Doremus & Co. elevated Rebecca Tudor-Foley to the new post of exec VP-creative director.

The financial services ad agency positioned Ms. Tudor-Foley's promotion from creative director as one that completes Doremus' restructuring following the spinoff of Merkley Newman Harty and its consumer advertising accounts about 18 months ago.

Ms. Tudor-Foley joined the Omnicom Group unit in 1991.

Other people moving:

Frank Lowe, founder and chairman of the Lowe Group, London, to president of the 1995 Cannes International Advertising Festival's Film and Press & Poster juries. It's the first time the International Advertising Festival named one president to head both juries.

Olof Hult to VP-worldwide director of planning for IBM Corp.'s software account, a new post at Ogilvy & Mather Worldwide, Los Angeles, from VP-director of account planning, Kresser Stein Robaire, Santa Monica, Calif. At O&M, New York: Wayne Cerullo to senior VP-brand planning and research director, a new post on the IBM account, from senior VP-research and planning director, Jordan, McGrath, Case & Taylor.

Mike Goefft, 42, to senior VP-account management director on Chevron, a new post at Young & Rubicam, San Francisco, from president, Mandelbaum Mooney Ashley. Mr. Goefft worked on Chevron when he and the account were at J. Walter Thompson USA.

Rick Davis to exec VP-chief creative officer, MacLaren Lintas, Toronto, from creative director, Young & Rubicam. He succeeds Peter Lanyon, who left.

Gregory Starzynski, 47, to VP-retailer relations, a new post at the NPD Group, Port Washington, N.Y., from VP-retail consumer information services, Nielsen North America, Northbrook, Ill.

Barbara Caplan to senior VP-director of client services, a new post at Roper Starch Worldwide, New York, from analyst, Yankelovich Partners, Westport, Conn. Also: Jon Berry, 38, to editorial services director-syndicated services group, a new post, from marketing editor, Business Week, New York.

Cris Aboobaker, 39; Tom Groves, 40; and Randy Ringer, 35, to senior VPs, new posts at J. Walter Thompson North America, New York, from VPs. At JWT, San Francisco: , 37, to client services director, a new post, from CEO-managing director, Saatchi & Saatchi Advertising, Bangkok. At JWT Spain, Madrid: Antonio Baselga to managing director, from director-partner, Mix de Comunicacion. He succeeds Juan Rocamora, now worldwide director of Unilever's personal products business, JWT, London.

Paul Huber, 41, to creative director, a new post at Miller/Cadanoff Direct & Promotions, San Francisco, from founder-creative director, Riney, Bradford & Huber.

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