Kids ages 2 to 11 click on Web ads more often than any other age group, while those ages 12 to 17 click through at a lower rate than other age groups, according to the Internet Advertising Strategies service of Nielsen/NetRatings. The Nielsen/NetRatings Internet Advertising Strategies is a new analytical service for gauging advertising trends and usage activity. In June, kids averaged a click rate of 0.87%, compared to an average clickrate for the overall Internet audience of 0.45%. The average clickthrough rate for the 12-to-17-year-old group was 0.19%.
Copyright August 2000, Crain Communications Inc.