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Kids TV ad ban loses in Europe

Published on .

An attempt to ban all ads on children's TV shows in Europe was beaten back during debate on a new broadcasting law in the European Parliament. But the parliamentarians meeting in Brussels did agree to introduce a V-Chip screening device into all TV sets, in a bid to protect children from sex and violence. Another part of the revisions, up for second reading, would require pay-TV channels to give up exclusive rights to major sporting events, so as to allow "a sizable proportion of the public" to view the events live for free.

Copyright November 1996, Crain Communications Inc.

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