Nickelodeon is claiming that TV Land is seen in 21 million homes. However, Nielsen Media Research currently doesn't track the year-old service; Nickelodeon is telling advertisers that Nielsen will give household numbers for TV Land in the second quarter.
Nickelodeon delivers about 40% of the gross ratings points for the kids market. Until now TV Land has not sold commercial time.
Copyright January 1997, Crain Communications Inc.