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Kimberly-Clark silent over global ad review

Published on .

DALLAS--Kimberly-Clark Corp. refused Nov. 19 to confirm or deny U.K. reports that it's in the late stages of a global ad review that could see its entire creative budget land at a single agency.

"We don't comment on speculation on these sort of things," says a spokeswoman at the company's Surrey-based European headquarters in response to reports that the marketer has seen pitches from its roster agencies Foote, Cone & Belding Worldwide; J. Walter Thompson Co.; and Ogilvy & Mather Worldwide.

Suggestions of a consolidation of K-C's creative assignments - including brands such as Andrex, Hugggies and Kotex - follows a pan-European media centralization earlier this year when MindShare, London, picked up the $68 million account.

No one at K-C global headquarters in Dallas was available for comment by deadline.

Copyright November 1998, Crain Communications Inc.

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