Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kimberly-Clark silent over global ad review

Published on .

DALLAS--Kimberly-Clark Corp. refused Nov. 19 to confirm or deny U.K. reports that it's in the late stages of a global ad review that could see its entire creative budget land at a single agency.

"We don't comment on speculation on these sort of things," says a spokeswoman at the company's Surrey-based European headquarters in response to reports that the marketer has seen pitches from its roster agencies Foote, Cone & Belding Worldwide; J. Walter Thompson Co.; and Ogilvy & Mather Worldwide.

Suggestions of a consolidation of K-C's creative assignments - including brands such as Andrex, Hugggies and Kotex - follows a pan-European media centralization earlier this year when MindShare, London, picked up the $68 million account.

No one at K-C global headquarters in Dallas was available for comment by deadline.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: