Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kimberly-Clark to tap into Peapod's research service

Published on .

Online grocer Peapod, Skokie, Ill., has named Kimberly-Clark Corp. a subscriber to the company's online research service, Consumer Directions. Consumer Directions helps consumer goods companies leverage the Internet as a way to sell products. The service will aid Kimberly-Clark in its efforts to sell the Huggies brand of infant care products online.

Copyright May 1999, Crain Communications Inc.

Most Popular
In this article: