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More "King Kong" tie-ins

Published on .

Burger King: The chain's 7,500 locations will serve limited-run King Kong-themed menu items starting in December, supported by TV and online ad spots and promotional materials in stores.

Volkswagen: Promoting the movie with global TV, print, outdoor and online ads, car-show exposure, and in-store displays in VW dealerships, sweepstakes and giveaways.

City of New York: The city will host the U.S. premiere of the film and co-market "King Kong" throughout fourth quarter on its outdoor, TV and radio media.

Toshiba: Will link new home and personal entertainment products to the movie's themes in TV, print and online ads in the U.S., Japan and other territories.

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