Kirshenbaum rides with automotive site

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ExpressAutoparts.Com, New York, selected Kirshenbaum Bond & Partners as first agency for its $12 million online and offline integrated communications account. The effort will include brand strategy, advertising, media, public relations, special events, sponsorships and relationship marketing. The online automotive shop offers shoppers and car buffs more than 5 million parts and accessories on the Web.

Copyright September 1999, Crain Communications Inc.

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