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Kiwi hits Big Apple

Published on .

Kiwi International Air Lines, Newark, N.J., on Friday will unveil an outdoor board in New York's Times Square. The board, at Broadway between 42nd and 43rd Streets, signals a stronger emphasis on outdoor for the carrier: Kiwi anticipates a 600% increase in outdoor expenditures in 1996. Gianettino & Meredith, Short Hills, N.J., is Kiwi's agency.

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