KJS Germany reviews $170m media account

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BREMEN, Germany -- Kraft Jacobs Suchard has invited several agencies to pitch for its $170m worth of media planning business in Germany. Insiders say KJS may consolidate its massive media planning business with a single agency.

The incumbents are J. Walter Thompson's media department, Ogilvy & Mather's Media Consult and Media Direction, in which BBDO holds a majority stake.

Those receiving invitations to pitch include JWT's media unit, O&M's Media Consult, Michael Conrad & Leo Burnett's media department and Young & Rubicam's Mediapolis. It's unclear whether BBDO's Media Direction has been invited. An insider claims that KJS wants to oust Media Direction because of BBDO's recent acquisition of Hamburg-based G.F.M.O., which handles media buying for KJS rival Tchibo coffee.

Earlier this year KJS moved its media business in France to Carat and in Italy to CIA.

Copyright July 1997, Crain Communications Inc.

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