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Published on .

(July 16, 2001) -- Kimberly-Clark Corp. today breaks a revised flight of "Thank Goodness for Kleenex" global TV ads from WPP Group's J. Walter Thompson USA, New York, with spending expected to reach $35 million in the U.S., according to people familiar with the effort.

For the first time, the campaign, which began in the U.S. and Europe in late 1999, will extend to Australia and Asia later this year. The campaign was the first developed by a global brand team at Kimberly-Clark and has been updated with animated branding graphics and new story lines, including portrayals of how colds intrude on romance.

In all, the campaign has 43 permutations that can be customized for use in more than a dozen countries.

Copyright July 2001, Crain Communications Inc.

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