Kmart tries 'Big Kmart' stores

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Kmart Corp. is rolling out a new "Big Kmart" marketing and merchandising strategy. Kmart Chairman, President and CEO Floyd Hall said the company's traditional stores will be converted to "Big Kmart" stores over the next three years, with brighter lighting and wider aisles. The design is intended to increase shopping frequency and includes a realignment of departments. In a separate development, Kmart has parted with pro golfer Frank "Fuzzy" Zoeller over remarks he made concerning Tiger Woods' Masters tournament victory. Mr. Zoeller had appeared in Kmart sporting goods ads and promotions.

Copyright April 1997, Crain Communications Inc.

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