×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Kmart, BlueLight.com introduce PC

Published on .

BlueLight.com and parent Kmart Corp. are introducing the first BlueLight-branded product, the BlueLight True Blue Personal Computer, via the bluelight.com Web site and select Kmart stores nationwide. The BlueLight True Blue PC is priced at $499; a complete package including monitor and color printer is $650. All systems come Internet-ready with BlueLight.com's Spinway free Internet service. Kmart and BlueLight will promote the BlueLight True Blue PC with an online banner ad campaign, in-store promotional displays and ads in Kmart's weekly newspaper ad circular.

Copyright November 2000, Crain Communications Inc.

In this article:
Most Popular