BlueLight.com and parent Kmart Corp. are introducing the first BlueLight-branded product, the BlueLight True Blue Personal Computer, via the bluelight.com Web site and select Kmart stores nationwide. The BlueLight True Blue PC is priced at $499; a complete package including monitor and color printer is $650. All systems come Internet-ready with BlueLight.com's
Spinway free Internet service. Kmart and BlueLight will promote the BlueLight True Blue PC with an online banner ad campaign, in-store promotional displays and ads in Kmart's weekly newspaper ad circular.
Copyright November 2000, Crain Communications Inc.