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Kmart breaks new ads

Published on .

Kmart Corp. will break its new holiday advertising campaign on Nov. 12 with celebrities Rosie O'Donnell and Penny Marshall. The 10 30-second TV spots, created by Campbell Mithun Esty, Minneapolis, show Ms. O'Donnell touting the benefits of shopping at Kmart to Ms. Marshall, highlighting such products as in-line skates, toys and Jaclyn Smith sportswear.

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