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Kmart breaks toys ads

Published on .

Kmart Corp., Troy, Mich., moves to beef up its position as a leading toy seller with a campaign breaking May 30 and linked to "Star Wars: Episode I--The Phantom Menace.'' Four TV spots, along with a newspaper effort, target moms and kids by using themes such as the difference between good and bad. Campbell Mithun Esty, Minneapolis, handles.

Copyright May 1999, Crain Communications Inc.

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