Kmart Corp., Troy, Mich., moves to beef up its position as a leading toy seller with a campaign breaking May 30 and linked to "Star Wars: Episode I--The Phantom Menace.'' Four TV spots, along with a newspaper effort, target moms and kids by using themes such as the difference between good and bad. Campbell Mithun
Esty, Minneapolis, handles.
Copyright May 1999, Crain Communications Inc.