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KMART WANTS FLEXIBILITY ON TV BUYS

Struggling Retailer Asks Networks for Month-to-Month Buying Cycle

Published on .

NEW YORK (AdAge.com) -- In an unusual move, Kmart Corp., Troy, Mich., has asked at least one network to give it more short-term flexibility to cut TV media buys, a high-level TV network executive familiar with the situation said.

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and undergoing a federal accounting investigation, has asked to be put on a month-to-month cycle instead of the usual longer-term quarterly buy-option structure, he said.

Only movie companies, which pay higher rates, typically have these kinds of arrangements.

"We are taking it under consideration," the executive said.

A Kmart spokesman declined to comment.

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