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Kmart links with Judds

Published on .

Kmart Corp., Troy, Mich., signed a two-year exclusive marketing deal with country music duo the Judds. The retailer will back its Big Kmart stores via title sponsorship of the mother and daughter reunion concert on New Year's Eve 1999 in Phoenix. Naomi and Wynonna Judd also will be involved in marketing Kmart's Big Kmart stores. It's likely the two will appear in advertising. Campbell Mithun Esty, Minneapolis, handles ads.

Copyright January 1999, Crain Communications Inc.

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