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Kmart moves back to Detroit Newspapers

Published on .

Detroit Newspapers won back one key advertiser, Kmart Corp., which has resumed its circulars in the joint edition of the Detroit Free Press and The Detroit News being published despite a strike by six unions representing 2,500 employees. Kmart had switched to direct marketing specialist Advo after the strike began July 13. However, other retailers such as J.C. Penney Co. continue to stay away from the strike papers because of delivery concerns. Suburban Communications Corp., Livonia, Mich., publisher of the Observer & Eccentric newspapers, reaped such a large increase in inserts from advertisers such as Best Buy that it initially caused some one-day delays in delivery.

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