×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

KMART NAMES DON COLEMAN MULTICULTURAL AGENCY OF RECORD

Published on .

(May 10, 2001) -- Kmart Corp., Troy, Mich., has expanded the duties for Don Coleman Advertising, naming the shop multicultural agency of record.

Don Coleman previously had handled only African American advertising for the retailer. The shop now says it will be responsible for Hispanic, African American and multicultural advertising, ranging from promotions to full-service work including TV and radio.

The agency, headquartered in Southfield, Mich., has offices in Chicago, Miami, New York and San Antonio. True North Communications owns 49% of Don Coleman.

Castor Advertising, New York, previously had Kmart's Hispanic business.

Omnicom Group's TBWA/Chiat/Day, New York, is agency of record for Kmart's general advertising efforts and recently helped launch the $25 million BlueLight branding campaign. -- Alice Z. Cuneo

Copyright May 2001, Crain Communications Inc.

In this article:
Most Popular