Don Coleman previously had handled only African American advertising for the retailer. The shop now says it will be responsible for Hispanic, African American and multicultural advertising, ranging from promotions to full-service work including TV and radio.
The agency, headquartered in Southfield, Mich., has offices in Chicago, Miami, New York and San Antonio. True North Communications owns 49% of Don Coleman.
Castor Advertising, New York, previously had Kmart's Hispanic business.
Omnicom Group's TBWA/Chiat/Day, New York, is agency of record for Kmart's general advertising efforts and recently helped launch the $25 million BlueLight branding campaign. -- Alice Z. Cuneo
Copyright May 2001, Crain Communications Inc.