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By Published on .

Kmart Corp. on Sept. 1 introduces its Sesame Street children's clothing line via a TV spot starring Kmart presenters Penny Marshall and Rosie O'Donnell, along with "Sesame Street" cast members Big Bird, Ernie, Elmo and Rosita.

The 30-second commercial from Campbell Mithun Esty, Minneapolis, will air on network, spot and cable TV.

The print portion of the $6 million campaign broke in August magazines.

The line consists of popular-price clothes for newborns, infants, toddlers and youths; CTW continues to partner with J.C. Penney Co. on a higher-price clothing

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