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Kmart readies celeb TV ad

Published on .

Bob Hope and other celebrities are cast in a series of cameo roles in an upcoming spot from Kmart Corp., Troy, Mich., to break later this month. The spot was directed by Penny Marshall, who will continue to appear with Rosie O'Donnell in Kmart's holiday advertising, a Kmart spokeswoman said. Campbell Mithun Esty, Minneapolis, handles.

Copyright October 1997, Crain Communications Inc.

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