Kmart rolls baby line online

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BlueLight.com and Martha Stewart Living Omnimedia are introducing the Martha Stewart Everyday Baby Baby online store on BlueLight.com, now in previews, and marthastewart.com. The Baby Baby line was introduced in Kmart Corp.'s 2,100 retail outlets in October 1999; this is the first time the merchandise has been available online.

Copyright August 2000, Crain Communications Inc.

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