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Kmart suffers $69M loss, won't move up image ads

Published on .

Despite poor third-quarter results, Kmart Corp. will still hold off on an image campaign until the first quarter of 1996 (AA, Oct. 16). The troubled retailer reported a net loss of $69 million for the third quarter, compared with a net gain of $26 million for the same period in 1994. Total sales in the third quarter increased 2.5% to $7.98 billion over the same period in 1994.

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