Total advertising revenue
The help-wanted category will see better results going forward due to better year-over-year comparisons, said Steve Rossi, president of newspaper division. But he warned the category is not likely to see growth this year.
One encouraging sign for the quarter was improvement in ad revenues through the period, with each month posting better results than the previous, said Chairman Tony Ridder. Mr. Rossi noted that while real estate was down 2.2% for the quarter, it was up 3.2% in September -- not enough to offset 2.2% decreases in July and August, but a sign of an upturn.
Ad revenue for the fourth quarter is likely to be up in the single-digit rate, Mr. Rossi said. October "looks a little better ... [but] it's still early," he warned.