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KnightRidder.com launches campaign for Real Cities

Published on .

KnightRidder.com, operator of Real Cities, a network of city sites, launched a marketing campaign from Euro RSCG/DSW Partners, San Francisco. The campaign is designed to increase awareness of Real Cities' online hubs. Advertising for TwinCities.com and Kentucky.com kicks off May 23; advertising for Miami.com, BayArea.com, Philly.com, KansasCity.com and Charlotte.com starts June 25. The campaign includes TV, radio, print, online, bus advertising and direct e-mail.

Copyright May 2000, Crain Communications Inc.

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