Royal Mail U.S., New York, the business-to-business international mail unit of the British post office, tapped OgilvyOne Worldwide for U.S. advertising and direct marketing. Grey Promotions previously handled.
Gruppo, Levey & Capell, an investment banker to the direct marketing industry, announced several key additions to its executive team: Mark DeGennaro to managing director, from senior legal counsel at law firm White & Case; Karen Burka to VP, from editorial director, Simba Information; and Alec Ireland to VP, from senior manager of business development, Campbell Soup Co. All are new posts.
Marketing Services Group, New York, a direct marketing fulfillment company, has launched Metro Fulfillment in Los Angeles. The new interactive subsidiary will provide existing clients with a wide range of Internet capabilities in addition to services such as database management and analysis, customer service, fulfillment and distribution.