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Published on .

Kobrand Corp. is targeting women in a $2.5 million print and outdoor campaign for specialty spirits Alize and Alize Red Passion. The campaign, from Mad Dogs & Englishmen, New York, breaks in November issues of Cosmopolitan, Detour, Elle, Essence, Glamour and Latina. Outdoor will run in Atlanta, Chicago, Los Angeles, Miami and San Francisco. The beverages are blends of fruit juices and cognac.
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