ISTANBUL - Koc Holding, Turkey's leading conglomerate and one of the country's biggest advertisers, is conducting a four-way pitch for its 75th anniversary campaign.
A final shortlist will be announced in the third week of August with a decision due by the beginning of September.
Hakan Goren, advertising and media manager, Koc Holding, said a group of seven executives is responsible for managing the pitch. The 75th anniversary effort will involve a major campaign using all mainstream media.
Copyright August 2000, Crain Communications Inc.