Reinforcing its presence around the 1996 Olympic Summer Games, Eastman Kodak Co.
will sponsor a syndicated series of 26 half-hour segments beginning in September called "Kodak Presents the Road to U.S. Olympic Gold." The sponsorship is in addition to a co-sponsorship with IBM of 3-to-5-minute "CNN Olympic Updates" that start in July. Jefferson-Pilot Sports & Entertainment, Charlotte, N.C., will produce, market and syndicate the series, which will have other commercial slots.
Copyright June 1995, Crain Communications Inc.