Kodak agencies name media chief

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J. Walter Thompson Co. and Ogilvy & Mather Worldwide named Bob Zach, 49, worldwide media director for the two agencies' Eastman Kodak Co. assignments. The move follows the decision six months ago by JWT and O&M to jointly handle media for Kodak. Mr. Zach was formerly exec VP-media director at Hill, Holliday, Connors, Cosmopulos, Boston. In a statement, the two agencies said, "This will give Kodak a single person thinking of their media needs exclusively, globally and across both agencies."

Copyright May 1997, Crain Communications Inc.

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