Eastman Kodak Co., Rochester, N.Y., in another move to strengthen its position in digital imaging, on June 26 launched Print@Kodak
, an Internet photofinishing service that offers print fulfillment for the millions of digital photos stored on photo sites. Kodak's customers include ememories.com, MyFamily.com, Nuwave Technologies, PhotoAccess.com, PhotoPhotoPoint.com, PicServe.com, Snapfish.com and Weave Innovations. The service also will provide Internet photofinishing directly to Kodak customers at kodak.com. Kodak plans to market the new service with banner ads online and by integrating it into its digital camera advertising later this year, a Kodak spokesman said. Ogilvy & Mather, New York, handles. In conjunction with the launch of Print@Kodak, the company made an equity investment in Snapfish, Kodak's first financial backing for an online photoprocessing company. Kodak becomes the exclusive provider of digital prints for Snapfish, which offers film developing, printing, storing and sharing for free online, and also is backed by Mayfield Fund and CMGI's @Ventures.
Copyright June 2000, Crain Communications Inc.