Kodak Chief Marketing Officer and Senior VP Carl E. Gustin said, "The switch in advertising assignments for Kodak consumer products reflects our need for a new creative focus and direction. Further, this move is aimed at improving Kodak's strategic focus and ability to manage the brand on a worldwide basis." At JWT, Chris Jones, worldwide CEO, said the agency was disappointed but not surprised. "When a company undergoes the level of change that Kodak is going through," said Mr. Jones, "any long-serving partner is vulnerable."
Copyright June 1997, Crain Communications Inc.