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KODAK MAKING KIDS' CONNECTION

By Published on .

Executives close to Eastman Kodak Co. last week confirmed that Saatchi & Saatchi Advertising's Kid Connection, New York, received tentative approval for a global marketing program targeted to children (AA, Feb. 3). Kodak and Saatchi declined to comment.

Final details are being worked out and a Kodak executive said an announcement will be made by March.

The Kodak for Kids line, jointly developed with Tyco Toys and introduced in mid-1995, didn't reach consumers until last October via Sears, Roebuck & Co. and J.C. Penney Co. catalogs.

It is unclear if the line, which is made up of a microscope, videoscope and

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