Eastman Kodak Co.
has named International Sports & Entertainment Strategies, Darien, Conn., and Atlanta, to manage its sponsorship agreements with 23 of the U.S. Olympic National Governing Bodies sports teams. With Frankel & Co., Chicago, the agency will pair retailers with sports teams in national, regional and local promotions and advertising. No retail partnerships have been named yet.
Copyright July 1995 Crain Communications Inc.