Eastman Kodak Co., Rochester, N.Y., is partnering with Generation Y-focused Alloy Online, New York, as part of Kodak's continuing effort to reach the teen market. The first promotion, running through mid-April, lets Alloy users choose names and colors for Kodak's new teen accessory line for its Max Flash one-time-use cameras, with prizes including a year's supply of the cameras and a $500 Alloy shopping spree. Camera accessories include lipstick and money holders, makeup mirrors, shoulder straps, and belt-loop clips. Over the next 12 months, Kodak plans to develop other initiatives with Alloy
, which uses a convergent media model combining its Web site, online e-zine and catalog to reach 10 million teens each month.
Copyright March 2000, Crain Communications Inc.