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Kodak selects agency for interactive promotions

Published on .

Eastman Kodak Co. named Internet promotions company SoftCoin, San Francisco, to handle a Web-based promotion that's slated for early next year. The Internet promotion will try to generate awareness and trial of Kodak Advantix color print film as well as drive traffic to Kodak's site. Kodak will use the technology to deliver cash rewards to consumers by including a unique code in Advantix film packages sold at retail.

Copyright November 2000, Crain Communications Inc.

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