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Kodak shuffles assignments

Published on .

Eastman Kodak Co. finalized its ad agency global realignment today, with Young & Rubicam losing an estimated $35 million in assignments in Canada and much of Europe; WPP Group's J. Walter Thompson Co. and Ogilvy & Mather Worldwide divided worldwide businesses. JWT--a Kodak agency of 65 years--keeps film, cameras and the new Advantix format. O&M, which recently won new $15 million digital imaging and $50 million corporate branding businesses, gains the single-use cameras account from JWT, as well as photofinishing and retail services businesses, totaling $20 million in U.S. media alone. The changes do not affect Y&R-affiliated agencies Burson-Marsteller, Wunderman Cato Johnson and others.

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