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Kodak, Tyco plan toy line

Published on .

Eastman Kodak Co. has teamed with Tyco Toys to introduce Kodak for Kids, a new line of science discovery toys available by fall, with an adult-looking 110 flash camera that has clip-on effects filters, a microscope and videoscope set. The microscope may later get a camera add-on. Tyco has licensed its name for the products and will provide marketing and toy store distribution. DMB&B, New York, is the agency, though no ad plans were set.

Copyright June 1995 Crain Communications Inc.

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