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Kohler hands $25 mil creative acc't to GSD&M

Published on .

GSD&M, Austin, Texas, will be awarded the estimated $25 million-plus creative account for sink and faucet manufacturer Kohler Company, pending finalization of the contract, sources said. The Omnicom Group shop won the account after a shootout with sibling shop Merkley Newman, Harty, New York. GSD&M declined comment; Merkley Newman and Kohler did not return telephone calls seeking comment. In an earlier round of the review, New York agency Frierson Mee & Partners was eliminated. The account previously was handled by Grey Worldwide, New York.

Copyright January 2001, Crain Communications Inc.

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