The road show will run until October and covers 33 countries. Up to 12 models will be displayed on weekends near parks, museums and other high-visibility public places accompanied by dance parties, magic shows and Korean traditional performances.
In the past, only 40% of Kia's sales were in export markets but this year, the carmaker plans to sell 500,000 cars overseas and just 200,000 domestically.
In 1997 Kia nearly went bankrupt, saved only by a massive debt write-off by creditors and a buyout by Hyundai. Since then sales have been improving, taking Kia up one position to become Korea's second-largest carmaker.
Copyright August 1999, Crain Communications Inc.