Korean agency Smart Group joins ICOM Network

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ROLLINSVILLE, Colorado--Smart Group, a full-service ad agency in Seoul, has become a member of International Communications Agency Network (ICOM), a loose federation of independent advertising and marketing communications agencies with members in more than 50 countries and billings of $3 billion.

H.S. Lim, president of Smart Group, says ICOM membership will offer his agency valuable international resources as well as provide opportunities for adding new business.

"Most of our clients are multi-nationals, and we look forward to the information exchange and multi-country cooperation that membership in ICOM affords. The network's knowledge of international marketplaces offers many advantages, including providing our clients in-depth customer insight and resources around the globe," he says.

ICOM Executive Director Gary Burandt, who is based in Colorado, says the Smart Group fits the profile the network was looking for. "Smart Group is a young organization, managed by savvy and experienced advertising executives, including H.S. Lim, who spent a number of years with Oricom and Dentsu Young & Rubicam, both major agencies."

Smart Group's clients include Clinique cosmetics, Maniker fresh chicken, AIA insurance and Sambo Computer.

Copyright May 2000, Crain Communications Inc.

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