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KPR will handle AstraZeneca ads

Published on .

AstraZeneca chose KPR, New York, to handle ad duties for its superstatin, a cholesterol-lowering drug yet to be approved by the FDA, sources familiar with the decision said. Other finalists in the review were CommonHealth's Quantum Group, Parsippany, N.J., and a joint effort between Lally McFarland & Pantello and Jordan McGrath Case & Partners/Euro RSCG, both New York. Billings were not determined.

Copyright December 2000, Crain Communications Inc.

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