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Kraft adds cheese item

Published on .

Hundreds of New York City school children got a free lunch on Wednesday courtesy of Kraft Foods, as the company unveiled the world's largest grilled cheese sandwich at an event organized to introduce 2% Reduced Fat Milk Singles cheese slices. The 11-foot-by-11-foot sandwich, the equivalent of about 600 individual sandwiches, was prepared on a custom-made oversize grill at the South Street Seaport. The event was organized by the Kahn Communication Group of Ruder Finn.

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